The right next purchase, for the right customer, at the right moment.

Matr lets your CRM and marketing teams build, interrogate, and pilot the upsell and cross-sell logic that grows each customer's value, without the blanket pushes that erode trust.

Book a demo
THE LAST MILE PROBLEM

Every tool promises more revenue per customer. Most just push more.

01

Friction everywhere

Your e-commerce platform bundles products. Your CRM runs an "upgrade" campaign. Your email tool suggests add-ons. They all promise expansion. Most deliver friction.

02

One message for all

The cross-sell bundle is a static rule applied to everyone, whether it fits or not. The upsell campaign blasts "upgrade now" to the entire base, including the people who just downgraded.

03

Pushes that cost you

Blanket pushes don't just underperform, they cost you. Push premium to someone who isn't ready and you train them to ignore you.

test
Ask a question. Get a model in production.

Matr turns your data analyst into a data scientist. Ask a business question in natural language, Matr handles the feature selection, model training, validation, and deployment. Your analyst stays in control.

01
Describe your goal
02
Train automatically
03
Deploy in one click
04
Automate & monitor
Tell Matr what you want to predict,in plain language.
Matr identifies the right datasets and starts working.
Every step is visible and explainable. No black box.
Matr selects features, tests algorithms, and trains the model.
The model goes live, no setup.
Predictions refresh with your data, via dashboard, API, or direct integration.
Set it once. No MLOps team required.
Matr monitors performance and flags when retraining is needed.
The ML runs in production.
What a day with Matr actually looks like for a CRM team.

Detection

"Give me the 500 customers most at risk of churning in the next 30 days."

You get the list, ranked by probability, with the signals that drove each prediction (drop in usage frequency, unopened recent emails, unsubscribe page visits).

Understanding

"Why is the Premium segment churning faster this quarter?"

Matr analyzes, cross-references variables, returns the main factors. Not a spreadsheet. An explanation, structured, actionable.

Action

"Which at-risk customers are most likely to respond to a 15% retention offer?"

You get the sub-segment to activate first, with projected response rate. The campaign builds itself from there.

Measurement

"What was the impact of last month's campaign on actual churn for the targeted customers?"

The model returns the gap between predicted churn and observed churn, with interpretation. You know what worked. You iterate.

No more translating what you want into technical language.
Your team asks questions the way they'd phrase them in a meeting.

case study

Blissim cut churn by 20%

without hiring a data scientist

The Challenge

Blissim was losing €200K/month to churn. No data scientist on staff. No time to build a model from scratch.

The Solution

Matr deployed a churn prediction model on BigQuery in one day. The model scores every customer, identifies high-risk profiles, and feeds retention campaigns.

The Impact

  • +20% customer retention
  • +40K/month recovered revenue
  • Model deployed and in production
Read the full casestudy
The ML runs in production.
Expansion isn't a silo.

Knowing the right next purchase isn't enough on its own. The move only pays off if it reaches a customer who's ready, who's worth the investment, and who isn't about to leave. All of these questions are handled by the same models, in the same platform, through conversation.

Use

Upsell × Churn

Don't push more on a customer about to leave, win them back first

Upsell × LTV

Concentrate expansion effort where future value justifies it

Upsell × Recommendation

The right next purchase and the right product to show run on the same engine

Expansion isn't an end in itself. It's how a customer relationship grows — when it's the right move, for the right person, at the right time. One that Matr deploys consistently, with the same models, the same data, the same method.

The ML runs in production.
Why this isn't just
another query tool.
Who can use it

Everyone

Natural language

Speed to answer

Seconds

Data volume

Unlimited

AI Explanations

Built-in on every result

Anomaly detection

Automatic

Path to dashboard

One click

Save widget to dashboard

Path to ml

Yes

Natural language

Questions we hear most.

Every month you spend building ML in-house is a month your competitors spend shipping predictions.

  • Do I need a data scientist to use Matr?

    No. That's the whole point. Your data analyst describes the business question in natural language — Matr handles the ML pipeline.

  • What types of models can I build?

    Classification (churn, scoring, segmentation), regression (revenue forecast, demand planning), and time-series forecasting. Matr selects the best approach based on your data.

  • How accurate are the models?

    It depends on your data quality, but Matr shows you accuracy metrics, baseline comparison, and confidence scores so you can make an informed decision. Typical results: 75-95% accuracy on well-structured data.

  • Where does my data stay?

    In your warehouse. Matr connects to your Snowflake, BigQuery, or PostgreSQL. No data is moved or duplicated.

  • Can I integrate predictions into my existing tools?

    Yes. Via REST API, direct warehouse write-back, or scheduled exports. Predictions flow into your CRM, ERP, spreadsheet — wherever your team works.

  • What happens if the model's performance degrades?

    Matr monitors model drift continuously. When performance drops below threshold, it flags the issue and can trigger automatic retraining.

For more questions, feel free to contact us

Contact us