Not last year's cohort average.
The future value of each customer, and what drives it.

Matr lets your CRM, growth, and finance teams build, interrogate, and pilot the lifetime-value logic that drives your acquisition budgets, your retention priorities, and your customer experience.

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THE LAST MILE PROBLEM

LTV is on every dashboard.
It changes almost nothing.

01

A number everywhere

Your BI tool reports LTV. Your subscription platform shows customer value. Your finance team recomputes it every quarter. Most deliver a number you can't act on.

02

An average of the past

The LTV on your dashboard is a cohort average, built from what already happened. It tells you what last year's customers were worth, not what this one will be, or why.

03

Too late to matter

By the time the quarterly figure lands, the acquisition budget is spent and the high-value customer you could have protected has quietly churned.

test
Ask a question. Get a model in production.

Matr turns your data analyst into a data scientist. Ask a business question in natural language, Matr handles the feature selection, model training, validation, and deployment. Your analyst stays in control.

01
Describe your goal
02
Train automatically
03
Deploy in one click
04
Automate & monitor
Tell Matr what you want to predict,in plain language.
Matr identifies the right datasets and starts working.
Every step is visible and explainable. No black box.
Matr selects features, tests algorithms, and trains the model.
The model goes live, no setup.
Predictions refresh with your data, via dashboard, API, or direct integration.
Set it once. No MLOps team required.
Matr monitors performance and flags when retraining is needed.
The ML runs in production.
What a day with Matr actually looks like for a CRM team.

Detection

"Give me the 500 customers most at risk of churning in the next 30 days."

You get the list, ranked by probability, with the signals that drove each prediction (drop in usage frequency, unopened recent emails, unsubscribe page visits).

Understanding

"Why is the Premium segment churning faster this quarter?"

Matr analyzes, cross-references variables, returns the main factors. Not a spreadsheet. An explanation, structured, actionable.

Action

"Which at-risk customers are most likely to respond to a 15% retention offer?"

You get the sub-segment to activate first, with projected response rate. The campaign builds itself from there.

Measurement

"What was the impact of last month's campaign on actual churn for the targeted customers?"

The model returns the gap between predicted churn and observed churn, with interpretation. You know what worked. You iterate.

No more translating what you want into technical language.
Your team asks questions the way they'd phrase them in a meeting.

case study

Blissim cut churn by 20%

without hiring a data scientist

The Challenge

Blissim was losing €200K/month to churn. No data scientist on staff. No time to build a model from scratch.

The Solution

Matr deployed a churn prediction model on BigQuery in one day. The model scores every customer, identifies high-risk profiles, and feeds retention campaigns.

The Impact

  • +20% customer retention
  • +40K/month recovered revenue
  • Model deployed and in production
Read the full casestudy
The ML runs in production.
Recommendation isn't a silo.

Recommending the right product isn't enough on its own. The recommendation only matters if it reaches the right customer, at the right moment, with the right reason. All of these questions are handled by the same models, in the same platform, through conversation.

Use

LTV × Churn

Protect the high-value customers most at risk, first

LTV × Recommendation

Adapt what you suggest to customer value, not just behavior

LTV × Segmentation

Build value-based segments, not just behavioral ones

LTV isn't an end in itself. It's the lever that tells every other decision where to aim. One that Matr deploys consistently, with the same models, the same data, the same method.

The ML runs in production.
Why this isn't just
another query tool.
Who can use it

Everyone

Natural language

Speed to answer

Seconds

Data volume

Unlimited

AI Explanations

Built-in on every result

Anomaly detection

Automatic

Path to dashboard

One click

Save widget to dashboard

Path to ml

Yes

Natural language

Questions we hear most.

Every month you spend building ML in-house is a month your competitors spend shipping predictions.

  • Do I need a data scientist to use Matr?

    No. That's the whole point. Your data analyst describes the business question in natural language — Matr handles the ML pipeline.

  • What types of models can I build?

    Classification (churn, scoring, segmentation), regression (revenue forecast, demand planning), and time-series forecasting. Matr selects the best approach based on your data.

  • How accurate are the models?

    It depends on your data quality, but Matr shows you accuracy metrics, baseline comparison, and confidence scores so you can make an informed decision. Typical results: 75-95% accuracy on well-structured data.

  • Where does my data stay?

    In your warehouse. Matr connects to your Snowflake, BigQuery, or PostgreSQL. No data is moved or duplicated.

  • Can I integrate predictions into my existing tools?

    Yes. Via REST API, direct warehouse write-back, or scheduled exports. Predictions flow into your CRM, ERP, spreadsheet — wherever your team works.

  • What happens if the model's performance degrades?

    Matr monitors model drift continuously. When performance drops below threshold, it flags the issue and can trigger automatic retraining.

For more questions, feel free to contact us

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