You can see churn. You'd like to see it coming.
You observe
Every month, your team opens the retention dashboard. Churn is calculated, lost customers identified. You comment, analyze, plan actions for next month.
You wait
Three weeks later, a churn propensity dashboard arrives. Valuable, but it describes a world that has already moved: the at-risk customers aren't quite the right ones anymore.
You're late
The problem isn't the absence of prediction. It's the absence of prediction at the right moment, on your timeline, directly accessible to your team.
Predicting churn in isolation gives you part of the answer. Your retention decisions also depend on customer value, behavioral profile, segment dynamics. All of these questions are handled by the same models, in the same platform, through conversation.
Ce que c'est
Focus retention on high-value customers, not just all at-risk customers
Identify the behavioral segments most exposed to churn, tailor the message
Suggest the right reactivation product to each at-risk customer




Detection
« Quels sont nos dix clients dont la marge a le plus baissé ce trimestre ? »
You get the list, ranked by probability, with the signals that drove each prediction (drop in usage frequency, unopened recent emails, unsubscribe page visits).
Understanding
"Why is the Premium segment churning faster this quarter?"
Matr analyzes, cross-references variables, returns the main factors. Not a spreadsheet. An explanation, structured, actionable.
Action
"Which at-risk customers are most likely to respond to a 15% retention offer?"
You get the sub-segment to activate first, with projected response rate. The campaign builds itself from there.
Measurement
"What was the impact of last month's campaign on actual churn for the targeted customers?"
The model returns the gap between predicted churn and observed churn, with interpretation. You know what worked. You iterate.
No more translating what you want into technical language. Your team asks questions the way they'd phrase them in a meeting.
another query tool.
Everyone
Natural language
Seconds
Couche sémantique, droits d'accès, traçabilité.
Unlimited
Vos données préparées, accessibles à Claude, ChatGPT ou Dust.
Les questions qu'on nous pose.
Claude ou ChatGPT avec un MCP, ça ne suffit pas ?
Le MCP donne l'accès à vos outils. Il ne nettoie pas, ne réconcilie pas et ne définit pas vos indicateurs. L'IA lit des données brutes et devine.
Faut-il un warehouse ou une équipe data ?
Non. MatR fait ce travail pour vous, sur vos outils actuels.
Qui voit quoi ?
Chaque utilisateur, humain ou IA, n'accède qu'aux données auxquelles il a droit.
Nos données servent-elles à entraîner des modèles ?
Non.
